For a long time I used the “RSS Graffiti” app on Facebook to take the RSS feed from this WordPress site and publish it as a set of stories on my Facebook page. I’ve found that Facebook is a primary driver of eyeballs to the site; aside from the random Google query (like “best hockey books” or “electric sheep shirt”) that deposits readers deep within the Snowman’s innards, I rely on click-through from Facebook and Twitter. RSS Graffiti fell into that “too hard to maintain” gutter of applications that needed regular development work but didn’t have a revenue stream to support the coders.
I’ve been lazy and have been tweeting and explicitly posting items when I update the site. Until last week, when I dusted off my Zapier account and connected the WP RSS2 feed directly to Facebook. Zapier is an industrial grade workflow (or “business process automation”, if you’re an enterprise nerd, and your definition of “business” includes just about anything you can do with a net-based content tool) system. With my free account, I can create five workflows that run 100 times a month, every fifteen minutes — perfect for small-scale audience generation.